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Advertising & promotion/

Hackley Chris., author.

Advertising & promotion/ Chris Hackley & Rungpaka Amy Hackley. - Fourth edition. - Los Angeles : SAGE, 2018. - xiv, 370 pages : colour illustrations ; 24 cm.

Includes index.

Includes bibliographical references.

ISBN: 9781473997998 (paperback)

Subjects--Topical Terms:
Sales promotion.
Advertising.
Advertising--Brand name products.
Advertising--Social aspects.

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