Advertising and promotion /
Hackley, Chris.
Advertising and promotion / Chris Hackley and Rungpaka Amy Hackley. - 4th ed. - London : Sage Publications, 2015. - xvi, 370 p. : ill. (some col) ; 23 cm.
Includes index.
Includes bibliographical references.
1473997981 (pbk.)
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
Advertising and promotion / Chris Hackley and Rungpaka Amy Hackley. - 4th ed. - London : Sage Publications, 2015. - xvi, 370 p. : ill. (some col) ; 23 cm.
Includes index.
Includes bibliographical references.
1473997981 (pbk.)
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.