How to measure digital marketing : metrics for assessing impact and designing success /
Flores, Laurent.
How to measure digital marketing : metrics for assessing impact and designing success / Laurent Flores. - xvi, 255 p. ; ill. ; 23 cm.
Includes index.
Includes bibliographical references.
9781137340689 (hbk.)
Internet marketing.
Webometrics.
How to measure digital marketing : metrics for assessing impact and designing success / Laurent Flores. - xvi, 255 p. ; ill. ; 23 cm.
Includes index.
Includes bibliographical references.
9781137340689 (hbk.)
Internet marketing.
Webometrics.