Marketing in travel and tourism /
Middleton, Victor T. C.
Marketing in travel and tourism / Victor T.C. Middleton. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1994. - xii, 393 p. : ill. ; 25 cm.
includes index.
Includes bibliographical references. and index.
0750609737
Tourism--Marketing.
Marketing in travel and tourism / Victor T.C. Middleton. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1994. - xii, 393 p. : ill. ; 25 cm.
includes index.
Includes bibliographical references. and index.
0750609737
Tourism--Marketing.