Business strategy : an introduction /
Campbell, David
Business strategy : an introduction / David Campbell, George Stonehouse and Bill Houston. - 2nd ed. - Oxford : Butterworth-Heinemann, 2002. - xxi, 478 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0750655690 (pbk. )
Business planning.
Strategic planning.
Business strategy : an introduction / David Campbell, George Stonehouse and Bill Houston. - 2nd ed. - Oxford : Butterworth-Heinemann, 2002. - xxi, 478 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0750655690 (pbk. )
Business planning.
Strategic planning.