Principles of advertising : a global perspective /
Lee, Monle.
Principles of advertising : a global perspective / Monle Lee and Carla Johnson. - 2nd ed. - New York : Haworth Press, 2005. - xxi, 427 p. : ill. ; 22 cm.
Includes index.
Includes bibliographical references.
0789023008 (pbk. )
Advertising.
Principles of advertising : a global perspective / Monle Lee and Carla Johnson. - 2nd ed. - New York : Haworth Press, 2005. - xxi, 427 p. : ill. ; 22 cm.
Includes index.
Includes bibliographical references.
0789023008 (pbk. )
Advertising.