Principles of services marketing /
Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - London : McGraw-Hill, 1994. - xvi, 345 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0077077466 (pbk.)
Marketing--Management.
Service industries--Marketing.
Principles of services marketing / Adrian Palmer. - London : McGraw-Hill, 1994. - xvi, 345 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0077077466 (pbk.)
Marketing--Management.
Service industries--Marketing.