Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 1996. - xxxiii, 890 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0131257331 (hbk. )
Marketing research.
Marketing research--Methodology.
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 1996. - xxxiii, 890 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0131257331 (hbk. )
Marketing research.
Marketing research--Methodology.