Marketing research /
Chisnall, Peter M.
Marketing research / Peter M. Chisnall. - 4th ed. - London ; New York : McGraw-Hill, 1992. - ix, 384 p. : ill. ; 25 cm. - The McGraw-Hill marketing series .
Includes index.
Includes bibliographical references.
0077074297(pbk. )
Marketing research.
HF5415.2 CHI
Marketing research / Peter M. Chisnall. - 4th ed. - London ; New York : McGraw-Hill, 1992. - ix, 384 p. : ill. ; 25 cm. - The McGraw-Hill marketing series .
Includes index.
Includes bibliographical references.
0077074297(pbk. )
Marketing research.
HF5415.2 CHI