Marketing classics : a selection of influential articles /
Enis, Ben M.
Marketing classics : a selection of influential articles / Ben M. Enis & Keith K. Cox. - sixth edition. - Boston : Allyn and Bacon, 1988. - xii, 544 p. : illustration. ; 24 cm.
Includes bibliographical references and index.
0205116450 (paperback.)
Marketing.
HF5415
Marketing classics : a selection of influential articles / Ben M. Enis & Keith K. Cox. - sixth edition. - Boston : Allyn and Bacon, 1988. - xii, 544 p. : illustration. ; 24 cm.
Includes bibliographical references and index.
0205116450 (paperback.)
Marketing.
HF5415