Consumer behavior : buying, having and being /
Solomon, Michael R.
Consumer behavior : buying, having and being / Michael R. Solomon. - 5th ed. - Upper Sadle River : Prentice Hall , 2001. - xvii, 549 p. : col. ill. ; 26 cm.
Includes index.
Includes bibliographical references.
013091360X (pbk. )
Consumer behaviour.
Motivational research (Marketing).
Consumer behavior : buying, having and being / Michael R. Solomon. - 5th ed. - Upper Sadle River : Prentice Hall , 2001. - xvii, 549 p. : col. ill. ; 26 cm.
Includes index.
Includes bibliographical references.
013091360X (pbk. )
Consumer behaviour.
Motivational research (Marketing).