Managing services marketing : text and readings /
Bateson, John E. G.
Managing services marketing : text and readings / John E.G. Bateson. - 2nd ed. - Fort Worth : Dryden Press, 1992. - xiv, 594 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0030973902 (pbk.)
Service industries--Marketing--Management.
Managing services marketing : text and readings / John E.G. Bateson. - 2nd ed. - Fort Worth : Dryden Press, 1992. - xiv, 594 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0030973902 (pbk.)
Service industries--Marketing--Management.