Marketing communications : contexts, contents and strategies /
Fill, Chris
Marketing communications : contexts, contents and strategies / Chris Fill. - 2nd ed. - London : Prentice Hall, 1999. - xvii, 656 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0130102296 (pbk. )
Communication in marketing.
Sales promotion.
Marketing channels.
Marketing communications : contexts, contents and strategies / Chris Fill. - 2nd ed. - London : Prentice Hall, 1999. - xvii, 656 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0130102296 (pbk. )
Communication in marketing.
Sales promotion.
Marketing channels.