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Financial services marketing /

Harrison, Tina.

Financial services marketing / Tina Harrison. - Harlow : Pearson Education, 2000. - xix, 332 p. : ill. ; 25 cm.

Includes index.

Includes bibliograhical references.

ISBN: 0273632973 (pbk.)

Subjects--Topical Terms:
Financial services industry - Marketing.
Marketing.

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