Consumers /
Arnould, Eric J.
Consumers / Eric Arnould, Linda Price, George Zinkhan. - Boston : McGraw-Hill, c2002. - xviii, 750 p. : col. ill. ; 25 cm. - McGraw-Hill/ Irwin Series In Marketing. .
includes Index.
Includes bibliographical references
0256133603 (hbk.)
Consumer behavior.
Consumer behavior--United States.
Consumers / Eric Arnould, Linda Price, George Zinkhan. - Boston : McGraw-Hill, c2002. - xviii, 750 p. : col. ill. ; 25 cm. - McGraw-Hill/ Irwin Series In Marketing. .
includes Index.
Includes bibliographical references
0256133603 (hbk.)
Consumer behavior.
Consumer behavior--United States.