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Marketing : concepts +strategies /

Dibb, Sally.

Marketing : concepts +strategies / Sally Dibb. - 3rd edition. - Boston ; Houghton Mifflin Company : Routledge, 1997. - xxi, 842 p. : ill. ; 30 cm.

Includes Index.

Includes bibliographical references.

ISBN: 0395790050(pbk )

Subjects--Topical Terms:
Marketing--Concepts +strategies.

LC Class. No.: HF5415 / DIB

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