Business marketing management : a strategic view of industrial and organizational markets /
Hutt, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh. - 6th ed. - Fort Worth : Dryden Press, 1998.
Includes index.
Includes bibliographical references.
0030206332 (hbk. )
Industrial marketing--Management--Case studies.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh. - 6th ed. - Fort Worth : Dryden Press, 1998.
Includes index.
Includes bibliographical references.
0030206332 (hbk. )
Industrial marketing--Management--Case studies.