Managing marketing : concepts and Irish cases /
Murray, John A.
Managing marketing : concepts and Irish cases / John A. Murray & Aidan O'Driscoll - Dublin : Gill & Macmillan, 1993 - xi, 496 p. : ill. ;24 cm.
Includes index.
Includes bibliographical references.
0717119521 (pbk. )
Marketing--Role of marketing--Marketing decisions
Managing marketing : concepts and Irish cases / John A. Murray & Aidan O'Driscoll - Dublin : Gill & Macmillan, 1993 - xi, 496 p. : ill. ;24 cm.
Includes index.
Includes bibliographical references.
0717119521 (pbk. )
Marketing--Role of marketing--Marketing decisions