Advertising/
Jefkins, Frank
Advertising/ Frank Jefkins,revised and edited by Daniel Yadin. - 4th ed. - Harlow : Pearson Education, 2000. - xxi, 394 p. ill. 23 cm.
Includes index.
Includes bibliographical references.
0273634356 (pbk)
Advertising.
Advertising/ Frank Jefkins,revised and edited by Daniel Yadin. - 4th ed. - Harlow : Pearson Education, 2000. - xxi, 394 p. ill. 23 cm.
Includes index.
Includes bibliographical references.
0273634356 (pbk)
Advertising.