Markketing research essentials :
McDaniel, Carl
Markketing research essentials : Carl McDaniel and Roger Gates - Ohio : South-Western College Publishing, 1998 - xxii, 462 p. : ill. ; 26 cm.
includes bibliographical references. Includes index.
0538876697 (pbk.)
Marketing--research
Markketing research essentials : Carl McDaniel and Roger Gates - Ohio : South-Western College Publishing, 1998 - xxii, 462 p. : ill. ; 26 cm.
includes bibliographical references. Includes index.
0538876697 (pbk.)
Marketing--research