Essentials of marketing /

Brassington, Frances.

Essentials of marketing / Frances Brassington and Stephen Pettitt. - Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, ©2005. - vii, 511 pages : illustrations ; 27 cm.

Includes bibliographical references and index.

0273687859 (paperback)


Marketing.

HF5415 BRA