Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Eglewood Cliffs : Prenticehall, c1993. - xxxiii, 890 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0131257331 (pbk.)
Marketing research.
Marketing--Management.
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Eglewood Cliffs : Prenticehall, c1993. - xxxiii, 890 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0131257331 (pbk.)
Marketing research.
Marketing--Management.