Global marketing strategies /
Jeannet, Jean-Pierre.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - New Dehli : Biztantra, c2005. - xxiii, 899 p. : ill. ; 24 cm.
Includes index.
8177225189 (pbk.).
Export marketing--Management.
Export marketing--Management--Case studies.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - New Dehli : Biztantra, c2005. - xxiii, 899 p. : ill. ; 24 cm.
Includes index.
8177225189 (pbk.).
Export marketing--Management.
Export marketing--Management--Case studies.