Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 5th ed. - Englewood Cliffs : Prentice Hall, c1994. - xix, 684 p. : ill. (some col.) ; 26 cm.
Includes index.
Includes bibliographical references.
013082190X (pbk.)
Consumer behavior.
Motivation research--Marketing
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 5th ed. - Englewood Cliffs : Prentice Hall, c1994. - xix, 684 p. : ill. (some col.) ; 26 cm.
Includes index.
Includes bibliographical references.
013082190X (pbk.)
Consumer behavior.
Motivation research--Marketing