Marketing research an applied orientation /
Malhotra, Naresh K.
Marketing research an applied orientation / Naresh K. Malhotra. - Eglewood Cliffs : Prenticehall, 1993. - xxxv, 857 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0130099864 (pbk.)
Marketing research.
Marketing--Management.
Marketing research an applied orientation / Naresh K. Malhotra. - Eglewood Cliffs : Prenticehall, 1993. - xxxv, 857 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0130099864 (pbk.)
Marketing research.
Marketing--Management.