Marketing research /
Chisnall, Peter M.
Marketing research / Peter M. Chisnall. - 3rd ed. - London : McGraw-Hill, c1986. - x, 352 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0070841551 (pbk.)
Marketing research.
Marketing research / Peter M. Chisnall. - 3rd ed. - London : McGraw-Hill, c1986. - x, 352 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0070841551 (pbk.)
Marketing research.