Marketing financial services /

Marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright. - Jordan Hill, Oxford : Butterworth Heinemann, 1995. - xi, 404 p. : ill. ; 24 cm. - The Marketing series. Student. . - Marketing series (London, England). Marketing series (London, England). Student. .

Includes index.

Includes bibliographical references.

0750622474 (pbk.)


Financial services industry--Great Britain.
Bank marketing--Great Britain.
Financial institutions--Marketing.--Great Britain
Advertising--Financial services industry--Great Britain.