Consumer behavior : concepts and applications /
Loudon, David L.
Consumer behavior : concepts and applications / David L. Loudon and Albert J. Della Bitta. - 3rd ed. - New York : McGraw-Hill, c1979. - xi, 545 p. : ill. ; 25 cm. - McGraw-Hill series in marketing. . - Includes index. .
Includes bibliographical references.
0071005625 (hbk.)
Consumers.
Consumers--Case studies.
Consumer behavior : concepts and applications / David L. Loudon and Albert J. Della Bitta. - 3rd ed. - New York : McGraw-Hill, c1979. - xi, 545 p. : ill. ; 25 cm. - McGraw-Hill series in marketing. . - Includes index. .
Includes bibliographical references.
0071005625 (hbk.)
Consumers.
Consumers--Case studies.