Behavioural science for marketing and business students /
MacDonagh, Joseph
Behavioural science for marketing and business students / Joseph MacDonagh and Rebecca Weldridge. - Dublin : Gill & Macmillan , 1994. - 199 p. : ill. ; 23 cm.
Includes index.
Inlcudes bibliographical references.
071712164X
Behavioural Science.
Behavioural science for marketing and business students / Joseph MacDonagh and Rebecca Weldridge. - Dublin : Gill & Macmillan , 1994. - 199 p. : ill. ; 23 cm.
Includes index.
Inlcudes bibliographical references.
071712164X
Behavioural Science.