Business marketing management : a strategic view of industrial and organizational markets /
Hutt, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh. - 4th ed. - Fort Worth : Dryden Press, c1992. - xxvi, 749 p. : ill. ; 25 cm.
Includes bibliographical references.
Includes index.
0030541670 (hbk.)
Industrial marketing--Management--Case studies.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh. - 4th ed. - Fort Worth : Dryden Press, c1992. - xxvi, 749 p. : ill. ; 25 cm.
Includes bibliographical references.
Includes index.
0030541670 (hbk.)
Industrial marketing--Management--Case studies.