Consumer Behavior : buying, having, and being /
Solomon, Michael R.
Consumer Behavior : buying, having, and being / Michael R. Solomon. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall International, 1996. - xxii, 682 p. : ill. (some col.) ; 26 cm.
Includes index.
Includes bibliographical references.
0133766179 (pbk.)
Marketing.
Consumer Behavior : buying, having, and being / Michael R. Solomon. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall International, 1996. - xxii, 682 p. : ill. (some col.) ; 26 cm.
Includes index.
Includes bibliographical references.
0133766179 (pbk.)
Marketing.