The Impact of innovation and technology in the global market place /

The Impact of innovation and technology in the global market place / Shaker A. Zahra and Abbas J. Ali, editors. - New York : Haworth Press, 1994. - xii, 222 p. ; 23 cm.

Includes index.

Includes bibliographical references.

1560246952 (hbk.)


Technological innovations--Management.
Marketing--Management.