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Marketing : concepts and strategies /

Pride, William M.

Marketing : concepts and strategies / William Pride, O.C. Ferrell. - Sixth edition - Boston, Mass. : Houghton Mifflin, c1989. - xxxiv ,818 [168] pages : illustrations ; 26 cm.

Includes index.

ISBN: 039536938X (hardback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 PRI

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