Business marketing : connecting strategy, relationships, and learning /
Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner, Jr. - Second Edition. - Boston : McGraw-Hill, ©2002. - xxix, 705 pages. : illustrations. (some coloured.) ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0071123326 (hardback.)
Marketing.
HF5415 DWY
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner, Jr. - Second Edition. - Boston : McGraw-Hill, ©2002. - xxix, 705 pages. : illustrations. (some coloured.) ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0071123326 (hardback.)
Marketing.
HF5415 DWY