Spending advertising money /
Broadbent, Simon.
Spending advertising money / Simon Broadbent and Brian Jacobs.. - 4th ed. - London : Business Books, 1984. - 424 p. : ill. ; 22 cm.
Includes index.
Includes bibliographical references.
0091559715 (pbk.)
Advertising media planning.
Advertising--Costs.
Advertising--Research.
Great Britain Advertising Decision making
Spending advertising money / Simon Broadbent and Brian Jacobs.. - 4th ed. - London : Business Books, 1984. - 424 p. : ill. ; 22 cm.
Includes index.
Includes bibliographical references.
0091559715 (pbk.)
Advertising media planning.
Advertising--Costs.
Advertising--Research.
Great Britain Advertising Decision making