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Industrial marketing research /

Cox, William E.

Industrial marketing research / William E. Cox. - New York : Wiley, c1979. - xii, 468 pages : illustrations; 24 cm. - Ronald series on marketing management. .

Includes bibliographical references and index.

ISBN: 0471034673 (hardcover)

Subjects--Topical Terms:
Marketing research.
Marketing research--United States.

LC Class. No.: HF5412.2 COX

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