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Basic marketing : principles and practice /

Cannon, Tom

Basic marketing : principles and practice / Tom Cannon. - Second Edition - London : Holt, Rinehart and Wiston, ©1986 - xiv, 369 pages. : illustrations. ; 25 cm.

Includes bibliographical references and index .

ISBN: 0039106039 (paperback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 CAN

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