Retail marketing /
McGoldrick, Peter J.
Retail marketing / Peter J. McGoldrick. - London : McGraw-Hill, c1990 - xiii, 362 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0070841594 (pbk.)
Retail trade.
Marketing research.
Retail marketing / Peter J. McGoldrick. - London : McGraw-Hill, c1990 - xiii, 362 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0070841594 (pbk.)
Retail trade.
Marketing research.