Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton, and Charles Futrell. - Eighth edition - New York : McGraw-Hill, ©1987. - xx, 666 pages illustrations (some colour.) ; 25 cm. - McGraw-Hill series in marketing. .
Includes bibliographical references and index
0071003045 (paperback)
Marketing.
HF5415 STA
Fundamentals of marketing / William J. Stanton, and Charles Futrell. - Eighth edition - New York : McGraw-Hill, ©1987. - xx, 666 pages illustrations (some colour.) ; 25 cm. - McGraw-Hill series in marketing. .
Includes bibliographical references and index
0071003045 (paperback)
Marketing.
HF5415 STA