Interactive services marketing /
Fisk, Raymond P.
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove and Joby John. - 1st ed. - Boston : Houghton Mifflin, c2000. - xix, 250 p. : ill. ; 26 cm.
Includes indexes.
0395769167 (pbk.)
Service industries--Marketing.
Service industries--Management.
HD9980.5
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove and Joby John. - 1st ed. - Boston : Houghton Mifflin, c2000. - xix, 250 p. : ill. ; 26 cm.
Includes indexes.
0395769167 (pbk.)
Service industries--Marketing.
Service industries--Management.
HD9980.5