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Book marketing and promotion : a handbook of good practice /

Zell, Hans M., author.

Book marketing and promotion : a handbook of good practice / Hans M. Zell ; with case studies by Bridget Impey ; Victor Nwankwo ; Mary Jay & Ros Sherwin ; Urvashi Butalia ; Ian Randle ; Linda Crowl & Don Long. - Oxford : INASP, 2001. - xv, 366 pages : illustrations ; 30 cm.

Includes index.

Includes bibliographical references.

ISBN: 0952298996 (paperback)

Subjects--Topical Terms:
Books--Marketing.
Books--Marketing--Case studies.
Publishers and publishing--Marketing.
Publishers and publishing--Marketing--Case studies.

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