Marketing financial services /

Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright. - Jordan Hill, Oxford : Heinemann Professional Pub., 1990. - xvii, 244 p. : ill. ; 24 cm. - The Marketing series. .

Includes index.

Includes bibliographical references.

0750604131 (pbk.)


Financial services industry--Great Britain.
Bank marketing--Great Britain.
Advertising--Financial services industry--Great Britain.