Tales from the marketplace : stories of revolution, reinvention and renewal /

Piercy, Nigel.

Tales from the marketplace : stories of revolution, reinvention and renewal / Nigel F. Piercy. - Oxford : Butterworth-Heinemann, 1999. - x, 361 p. : ill. ; 24 cm. - CIM series. .

Includes index.

Includes bibliographical references.

0750642653 (pbk.)


Marketing--Case studies.
Strategic planning--Case studies.
International business enterprises--Marketing--Case studies.