Hospitality sales and promotion : strategies for success /
Taylor, Derek.
Hospitality sales and promotion : strategies for success / Derek Taylor. - Oxford : Butterworth-Heinemann, 2001. - xv, 320 p. : ill. ; 22 cm. - Professional hospitality guides. .
Includes index.
Includes bibliographical references.
0750649860 (pbk.)
Hospitality industry--Marketing.
Hospitality industry--Management.
Sales promotion.
Hospitality sales and promotion : strategies for success / Derek Taylor. - Oxford : Butterworth-Heinemann, 2001. - xv, 320 p. : ill. ; 22 cm. - Professional hospitality guides. .
Includes index.
Includes bibliographical references.
0750649860 (pbk.)
Hospitality industry--Marketing.
Hospitality industry--Management.
Sales promotion.