Cause related marketing : who cares wins /
Adkins, Sue.
Cause related marketing : who cares wins / Sue Adkins. - Oxford : Butterworth-Heinemann, 1999. - xx, 307 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0750644818 (pbk.)
Marketing--Management.
Cause related marketing : who cares wins / Sue Adkins. - Oxford : Butterworth-Heinemann, 1999. - xx, 307 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0750644818 (pbk.)
Marketing--Management.