Destination branding : creating the unique destination proposition /
Destination branding : creating the unique destination proposition /
edited by Nigel Morgan, Annette Pritchard and Roger Pride.
- Oxford : Butterworth-Heinemann, 2002.
- xviii, 204 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0750649941 (pbk.)
Tourism.
Includes index.
Includes bibliographical references.
0750649941 (pbk.)
Tourism.