Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 7th ed. - New Delhi : Prentice Hall, 2002. - xiii, 469 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
8120320700 (pbk.)
Consumer behavior.
Motivation research (Marketing).
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 7th ed. - New Delhi : Prentice Hall, 2002. - xiii, 469 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
8120320700 (pbk.)
Consumer behavior.
Motivation research (Marketing).