Strategic marketing management : a means-end approach /
Parry, Mark E.
Strategic marketing management : a means-end approach / Mark E. Parry. - New Delhi : Tata McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series. .
Includes index.
Includes bibliographical references.
0070486883 (cased)
Marketing--Management.
Strategic marketing management : a means-end approach / Mark E. Parry. - New Delhi : Tata McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series. .
Includes index.
Includes bibliographical references.
0070486883 (cased)
Marketing--Management.