Advertising theory and practice /
Sandage, C.H.
Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll - New Delhi : A.I.T.B.S., 2000 - 11th ed. xv, 509 p. : ill. ; - The Irwin Series in marketing. .
Includes index.
Includes bibliographical references.
8185386633 (pbk.)
Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll - New Delhi : A.I.T.B.S., 2000 - 11th ed. xv, 509 p. : ill. ; - The Irwin Series in marketing. .
Includes index.
Includes bibliographical references.
8185386633 (pbk.)