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Problems in marketing : analysis and applications /

Moutinho, Luiz.

Problems in marketing : analysis and applications / Luiz Moutinho. - London : Paul Chapman, ©1991. - xiii, 194 pages : illustrations ; 23 cm.

Includes bibliographical references.

ISBN: 1853961116 (paperback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 MOU

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